In general, the Western body has become a global brand.
This statement highlights how Western ideals, aesthetics, and perceptions of the body have been commodified and adopted worldwide. It reflects on the influence of Western culture in shaping beauty standards and body image, often overshadowing indigenous or diverse perspectives. The metaphor of the body as a "global brand" suggests that societal values, media, and consumer culture have turned the idea of the human body into a product to be marketed, evaluated, and controlled across various societies. This phenomenon can lead to a homogenization of beauty standards and an overwhelming pressure to conform, regardless of cultural context.
