This quote by Anurag Kashyap highlights a significant issue deeply ingrained in the Indian film industry's psyche and distribution system. It sheds light on an unfortunate stereotype many Indian audiences and exhibitors hold: that films selected for festivals are inherently dull or unappealing. This perception does more than just undermine the artistic merit of such films; it restricts the diversity of cinema available to the general public and confines creativity within commercial boundaries.

From my perspective, this quote challenges us to rethink the relationship between filmmakers, exhibitors, and audiences. Film festivals typically celebrate innovation, storytelling depth, and unique voices that might not conform to mainstream commercial cinema. However, when exhibitors and the broader audience label such films as "boring," it discourages filmmakers from experimenting and exploring complex themes, given their limited commercial prospects.

Moreover, the problem with exhibitors points to structural issues within film distribution and marketing. Exhibitors decide which films reach theaters and their promotion strategies, directly affecting a film's viewership and reception. If they pre-judge festival films and hesitate to showcase or promote them adequately, the cycle of disinterest perpetuates.

This quote prompts a larger conversation about the need to shift mindsets and provide platforms where diverse cinema is valued and enjoyed without bias. Perhaps integrating festival films with commercial circuits and educating audiences about cinematic variety could help bridge this gap. Ultimately, tackling this psychological barrier can foster a richer film culture, encouraging filmmakers to take creative risks and enabling audiences to experience the breadth of cinematic storytelling.