In "Fire and Fury: Inside the Trump White House," Michael Wolff portrays Steve Bannon as lacking true entrepreneurial vision. Instead of demonstrating a commitment to innovative business practices, Bannon is characterized as primarily motivated by financial gain and exploiting opportunities to profit from others. His approach is depicted as opportunistic rather than disciplined or strategic.

The author highlights Bannon's relationship with Bob and Rebekah Mercer, suggesting that they were a perfect match for his focus on profit over principle. This partnership underscores the idea that Bannon’s success was less about entrepreneurship and more about skillfully navigating the financial landscape to capitalize on the vulnerabilities of others.