Is your branding serving your needs for positive impact? Is it paving the way for a great first impression on people when they meet you, think of you, speak of you, or even see you on the Internet? If not, it's time for a change, and it is perfectly within your control.
The quote emphasizes the importance of effective branding in creating a positive impact. It challenges individuals to consider whether their current branding meets their objectives and leaves a favorable impression on others. If the branding does not resonate positively with people, it is an indication that a transformation is necessary.
Moreover, the quote reassures readers that they have the power to influence their branding. It suggests that by taking deliberate steps to enhance their branding strategies, individuals can foster better perceptions and connections with others, both in person and online. This reflects the core message of Susan C. Young's book on the importance of purposeful planning for meaningful outcomes.