I want my brand and Bibi Bourelly to represent honesty.

You look at the Rolling Stones. It had the lips, the logo, and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what...

My Instagram, my Twitter, is a form of advertisement for my business and what I do. Yeah, my brand. It is, but it is crazy how negative it is to everything!

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Marvel is obviously a giant, global super-brand, so being a part of that is exciting because of the huge built-in audience and the appetite for it.

The copycats are interesting because some of them branded themselves as 'WeWork of China,' which helped establish us before we were there.

Marvel's very secretive, and I'm not hiding anything, I'm not lying; it's just the way they are.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

My symbol was always a polo player because I liked sports, and polo has a stylishness to it.

I'm proud to be working with LifeAid. The brand is focused on clean and functional ingredients.

You have to stay true to your heritage; that's what your brand is about.

When you write like everyone else and sound like everyone else and act like everyone else, you're saying, 'Our products are like everyone else's, too.'

A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.

Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of.

Starbucks represents something beyond a cup of coffee.

I think the success of any brand reboot is to acknowledge the heritage but to embrace and interpret it in a way that makes it relevant and wearable to the modern consumer.

You gotta do a lot more than rap. Rap is not just rap. If you don't have an image, you're not capturing nobody's attention.

I'm an interested party in obviously the name and reputation of Lucas - because I'm a Lucas, even though I don't go by Lucas.

The idea for Chipotle is a sort of combination of food borrowed from Stars and sort of a technique and a service format borrowed from the taquerias.

Branding says a lot about luxury and about exclusion and about the choices that manufacturers make, but I think that what society does with it after it's produced is something else. And the...

If you think I've got a lot of sponsors, you should see the stuff I turn down.

I was always a guy who wanted to be associated with a brand that meant something to me, something I was proud to be associated with... I always wanted sponsors that felt good to be associated with me...

I think it's really important that you are the face of our song. Because if you look at it, independent space is all about shaping our brand, and the kind of song we do. So you do things that are...

A new 'look' for any organization cannot be a papier-mache cover, tacked on with Scotch tape under the heading of 'beautification.' It has to be based on a probing examination of the company and the...

I think Honey G is a brand, she's an inspiration for me at least.

So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.

We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.

I think it is very important to learn to say 'No.' I think it is sometimes important for brands or the creative director to learn to say, 'This might be on trend, but it is not right for us.'