The quote "It has nothing to do with the time being right or wrong. Storms just happen," from Chris Murray's book "The Extremely Successful Salesman's Club," conveys the notion that challenges and difficulties are an inevitable part of life and business. It suggests that one should not wait for perfect conditions but rather accept the unpredictability of circumstances. Just as storms can occur without warning, obstacles in sales and personal endeavors will arise regardless of timing.

This perspective encourages individuals to adapt and respond proactively to challenges rather than avoiding them. By embracing the reality that storms, or difficulties, will come, salespeople can cultivate resilience and improve their ability to navigate turbulent times. Ultimately, the message is about taking action despite uncertainties, fostering a mindset that thrives on overcoming adversity rather than being paralyzed by it.