In Joseph Heller's book "Picture This," the author explores the nature of profit and human ambition. He highlights how the pursuit of profit often overshadows other important values and goals. This drive can lead people to prioritize financial gain over creativity, community, or ethical considerations, illustrating a common theme in modern society.

Heller's observation serves as a critique of capitalism, suggesting that the relentless chase for profit can distort priorities and values. It raises questions about what individuals are willing to sacrifice in pursuit of wealth, ultimately revealing the complexities and moral dilemmas that come with economic success.