In "The Trusted Advisor," David H. Maister emphasizes the importance of setting clear objectives for meetings rather than just preparing agendas. This approach helps participants understand the purpose of the gathering, enabling more productive discussions and outcomes. By focusing on specific goals, teams can align their efforts toward achieving meaningful results, rather than just going through the motions of a meeting.

Moreover, Maister highlights that reaching these goals is crucial for fostering trust and accountability among team members. When goals are met, it strengthens relationships and enhances overall collaboration. This perspective is fundamental for professionals seeking to establish deeper connections with clients and colleagues alike.