Many decisions about the form and content of news programs are made on the basis of information about the viewer, the purpose of which is to keep the viewers watching so that they will be exposed to the commercials
In "How to Watch TV News," Neil Postman discusses how news programs are often shaped by viewer data. This information helps networks craft content that is appealing to audiences, ultimately aiming to maintain viewer engagement. The primary goal behind this strategy is to ensure that viewers remain tuned in for the advertisements that support the broadcast.
This approach highlights the commercial nature of television news, where entertainment value often takes precedence over journalistic integrity. By catering to viewer preferences, networks prioritize ratings and advertising revenue, which can influence the way news is reported and presented to the public.
