Modern industrial civilization thrives on a framework of convenient myths that support it. A central aspect of this civilization is the pursuit of individual material gain, which society deems not only acceptable but commendable. This belief is rooted in the idea that personal vices can lead to overall societal benefits.

Noam Chomsky highlights how this pursuit of self-interest is framed as a vital part of progress, suggesting that while individuals seek their own wealth, these actions are believed to contribute positively to the public good. This dichotomy shapes the values and motivations of contemporary society.