People often have an innate question in their minds: "What's in it for me?" This inquiry is not inherently selfish or narcissistic, but rather a fundamental human instinct. It reflects our desire to understand how we can engage and relate to others effectively. This automatic response helps us navigate social interactions and establish connections based on mutual benefit.

In her book, "The Art of Connection," author Susan C. Young explores this instinct and emphasizes the importance of fostering rapport and kinship to create positive relationships. She provides insight into how recognizing this question can lead to more meaningful interactions and a deeper understanding of one another's motivations, ultimately enriching our connections with others.