Never use the passive voice. Do not say, 'It will get done.' Say, 'I'll do it,' and then stick to a solid, unwavering deadline
This quote emphasizes the importance of directness and accountability in communication and action. The advice to avoid passive voice is rooted in the idea that passive structures tend to obscure responsibility and reduce the sense of urgency or commitment. When we say, "It will get done," we often distance ourselves from the outcome, making the statement less about personal responsibility and more about an uncertain future. On the other hand, asserting "I'll do it" demonstrates ownership, confidence, and a proactive attitude. However, this assertiveness must be paired with concrete follow-through, which is where deadlines come into play. Having a solid, unwavering deadline ensures that commitments are serious, timelines are respected, and progress is measurable. The message encourages individuals to be honest and assertive about their intentions and to back up those intentions with disciplined action. Disguised within this advice is a broader lesson about leadership, professionalism, and self-discipline. Clear communication that takes responsibility tends to foster trust and respect from others. Moreover, setting firm deadlines not only pushes individuals to work efficiently but also helps to prevent procrastination. By consciously choosing active language and concrete commitments, one cultivates an environment of accountability that can lead to greater productivity, clarity, and success in any endeavor. Overall, this quote underscores that effective communication paired with unwavering commitment can significantly elevate personal and professional outcomes.