Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.
This quote emphasizes the importance of maintaining integrity and professional standards, even when under pressure from clients or superiors. It advocates for producing work that genuinely adds value rather than compromising quality just to satisfy others. Ensuring the success of the client through authentic and well-crafted work ultimately leads to long-term trust and respect. It serves as a reminder that creative professionals should stay true to their principles, balancing client needs with excellence and honesty.
