William S. Burroughs emphasizes the concept that existence is tied to observation. He suggests that for something to truly exist, it must be noticed or acknowledged by someone. This perspective highlights the artist's role in bringing creations to life through their unique observation, thereby imbuing those creations with significance.

Burroughs further explores the idea of 'creative observation,' where the act of viewing becomes an integral part of understanding and appreciating art. He hopes that by engaging in this creative viewing, others will also contribute to the existence of the artwork, fostering a shared experience between the artist and the audience.