Steve Bannon recognized a pivotal moment in global sentiment characterized by widespread insecurity and doubt. Events such as Brexit, the influx of immigrants to Europe, and the disillusionment of the working class highlighted a backlash against globalization. This climate of uncertainty was compounded by fears of economic crises and the rise of politicians like Bernie Sanders, who challenged the status quo. Even supporters of globalism began to question its tenets, reflecting a significant shift in public opinion.

Bannon sensed an opportunity to advocate for a return to national borders, tapping into the nostalgia for a time when America was perceived as 'great.' He believed that many were open to this new ideology, one emphasizing sovereignty and control over globalism. By aligning with Donald Trump, Bannon found a powerful platform to promote this message, gaining traction in a landscape marked by growing dissatisfaction and calls for change.