Sam Nunberg was a key figure for reporters covering Donald Trump, consistently providing insights and confirmations regarding negative stories about the former president. His accessibility and keen observations made him a reliable source during a tumultuous time in politics.

When Trump directed his criticism at the media, it often reflected his disdain for Nunberg, highlighting the close connection between the two. Nunberg's role in the media narrative around Trump cemented his importance in journalism during that era, as he became synonymous with many of the stories being reported.