In Michael Crichton's book "Next," a character expresses disdain for people who use nicknames on their business cards, suggesting that it reflects a lack of professionalism. The quote highlights the idea that self-importance or playfulness in a business context can be off-putting and distract from one's serious credentials or intentions. This perspective sets the stage for a broader critique of contemporary business culture and the choices individuals make in presenting themselves.

Crichton's narrative often explores the intersections of science, ethics, and personal identity, and this quote encapsulates a theme of authenticity versus artifice. By dismissing the practice of using nicknames, the author prompts readers to consider how presentation affects perception in professional environments, emphasizing the importance of seriousness and integrity in business dealings.