In Scott Galloway's book "The Four," he explores the distinct characteristics of major tech companies, particularly emphasizing Google's more reserved nature. Unlike its counterparts, Google appears to shy away from the spotlight, adopting a low-profile approach. This inclination can be likened to John Updike's observation of Ted Williams, where the superstar didn't seek public adoration after his final moment in the game.

Galloway suggests that Google's demeanor reflects a deeper strategy, focusing less on public perception and more on its core operations. By withdrawing from the limelight, Google may be choosing to prioritize substance over spectacle, operating quietly yet effectively in a highly competitive landscape.