Jonathan Safran Foer, in his book "Eating Animals," argues that factory farming is fundamentally flawed and indefensible from a rational standpoint. Despite this, he acknowledges that food encompasses more than just rationality; it is deeply intertwined with culture, personal habits, and individual identities. This emotional connection to food often leads people to feel resigned about the practices surrounding it.

Foer highlights the conflict between the ethical considerations of food production and the cultural significance of eating. While many recognize the moral issues related to factory farming, the deeply rooted habits and traditions associated with food can make it challenging for individuals to change their views or practices. This struggle reflects a broader societal hesitation to confront uncomfortable truths about food sourcing.