The term "service" is defined as the act of providing help or assistance to others. While this definition may seem basic, it actually serves as a crucial foundation for offering exceptional service that can transform experiences. The essence of true service lies in shifting the emphasis away from oneself and placing it entirely on addressing the needs of others.

This perspective is emphasized in Susan C. Young's book, "The Art of Action," where she highlights that effective service is not about seeking personal recognition but rather about making a positive impact on those being served. Focusing on others is what enables service to become a powerful tool for change and growth.