In his book "The Ego Is the Enemy," Ryan Holiday asserts that the ego primarily serves to provide comfort to individuals. This notion suggests that a strong ego can create a false sense of security and self-importance, often distracting people from their true goals and potential. When individuals rely on their ego, they may become complacent and hinder their personal growth and development.

Holiday emphasizes that while the ego offers temporary reassurance, it ultimately limits our capabilities and success. By understanding the detrimental effects of ego, one can learn to let go of this sense of inflated self-worth in favor of humility and resilience. This shift in perspective encourages a focus on hard work and perseverance rather than seeking validation, which is essential for genuine achievement and fulfillment.