In Shakespeare's "Macbeth," the idea of labeling and branding is significant, as it explores how identities are shaped by perceptions and societal views. Characters in the play grapple with their reputations, and how they are viewed influences their actions and decisions. Once labeled, these identities can become almost inescapable, guiding the characters towards their predetermined paths.

This notion highlights the powerful impact of external perceptions on self-identity. Macbeth, for instance, is deeply affected by the prophecies and the titles bestowed upon him, which ultimately lead him down a dark and ambition-fueled journey. The quote reflects the theme that sometimes a label can dictate one's actions and destiny, reinforcing the idea that our brands may indeed become our calling.