Neil Postman, in his book "Technopoly: The Surrender of Culture to Technology," argues that technological change affects ecosystems in a profound way. This form of change is not simply about adding or removing elements; rather, it transforms the entire environment. For instance, removing or adding caterpillars alters the habitat, creating a new set of survival conditions, illustrating the interdependence of elements within an ecosystem.

This concept applies to media and technology as well, where introducing a new technology results in an overall shift rather than merely a modification of existing systems. Postman emphasizes that every technological advancement redefines the context, impacting how society operates and interacts with its surroundings, thus fundamentally reshaping cultural dynamics.