The advantage of consumer businesses is they tend to be much broader-based, with a larger number of customers, which over time become more predictable. The advantage of enterprise companies is they are less subject to consumer trends, fads, or behaviors.
This quote highlights the contrasting strengths of consumer and enterprise businesses. Consumer markets, with their vast customer bases, may experience higher variability but benefit from predictability over time due to scale. In contrast, enterprise businesses serve specific sectors less affected by shifting consumer trends, potentially offering more stability. Both models present unique opportunities and challenges, emphasizing the importance of understanding market dynamics and customer relationships. Recognizing these differences can guide strategic decisions, investments, and innovation efforts effectively.
