The Americans are the nature of the future," she would announce in her hearty voice. "Here's to 'em. God bless their gadgets, great and small, God bless Frigidaire, Tampax and Coca-Cola. Yes, even Coca-Cola,darling." {It was generally conceded that Coca-Cola's advertising was ruining the picturesqueness of Morocco.}"

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In the excerpt from Paul Bowles' "Let it Come Down," the speaker expresses an optimistic view of American culture and innovation, emphasizing their impact on the future. She celebrates various American products, acknowledging their significance in everyday life while fondly toasting to them. This highlights a sense of admiration for the conveniences and modernity that American inventions bring, encapsulating a blend of reverence and appreciation.

However, there is also an underlying critique of this enthusiasm, as the mention of Coca-Cola's advertising ruining the charm of Morocco suggests a tension between modern consumerism and local culture. This dual perspective reveals a conflict between embracing modern advancements and preserving traditional values, illustrating the complexities of cultural change in a globalized world.

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March 20, 2025

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