In "Getting Real" by Jason Fried, the author emphasizes that the most successful designers and programmers are not necessarily those with the highest technical skills or the ability to expertly navigate various tools. Instead, their true strength lies in their capacity to identify what is truly important in a project and what can be disregarded. This ability to prioritize effectively leads to more significant improvements and advancements in their work.

Fried suggests that focusing on what doesn't matter can help streamline processes and enhance overall creativity. When designers and programmers hone in on the essential aspects of their projects, they make more meaningful contributions and achieve better results. This insight challenges the conventional belief that skill alone is what drives success in creative fields, highlighting the importance of strategic thinking and discernment.