The Big Ten is brand strong.
The phrase emphasizes the strong brand recognition and reputation of the Big Ten conference. Such branding can influence perceptions, recruitment, and media deals, ultimately contributing to its prominence in college sports. A well-established brand ensures loyalty from fans, attracts high-caliber student-athletes, and secures lucrative sponsorships. This statement reflects confidence in the conference's standing and its ability to maintain a competitive edge through effective branding efforts.