The traditional approach to sales, characterized by aggressive tactics and self-centered attitudes, is becoming obsolete. Such behaviors are increasingly unappealing as they tend to alienate potential clients, creating a sense of distrust. Modern consumers are more discerning and prefer authentic interactions over the manipulative styles of the past.

In her book, "The Art of Being," Susan C. Young emphasizes the importance of a more genuine and impactful presence in professional interactions. She advocates for strategies that foster connection and trust, enabling individuals to leave a positive impression while authentically engaging with others.