The Fry's chain completely taps into MSE: Male Shopping Energy. This is to say that most guys have about 73 calories of shopping energy, and once these calories are gone, they're gone for the day-if not the week-and can't be regenerated simply by having an Orange Julius at the Food Fair.
The Fry's chain is designed to cater specifically to the shopping habits of men, a concept referred to as Male Shopping Energy (MSE). This idea suggests that men possess a limited reserve of enthusiasm for shopping, estimated at about 73 calories, which can be quickly depleted. Once this energy is spent, they are unlikely to engage in shopping again until a significant amount of time has passed, regardless of attempts to...
