The concept that individuals can achieve their desired body type is particularly distressing for women, especially in cultures that idolize an exceedingly thin figure. This societal pressure creates a significant psychological burden, as many women strive to conform to unrealistic beauty standards, leading to feelings of inadequacy and dissatisfaction.

In this context, Barry Schwartz discusses how the paradox of choice complicates the pursuit of personal ideals. The overwhelming options in modern society can lead to anxiety and regret, particularly when it comes to body image. Women, confronted with numerous paths to achieve an idealized appearance, may find themselves feeling more lost and unhappy instead of empowered.