The quote "The media's no more objective than the last ratings term" from J.D. Robb's book "Survivor In Death" suggests that media coverage is often influenced by the desire to capture audience attention rather than prioritizing unbiased reporting. This underscores a growing skepticism about the reliability of news sources, indicating that sensationalism can overshadow factual integrity.

In the context of the story, this perspective may reflect the characters' struggles with public perception and the impact that media has on their lives. It highlights how narratives can be shaped not just by truth, but by what generates interest and drives viewership, which raises questions about the ethics of journalism in a ratings-driven environment.