In "The Ego Is the Enemy," Ryan Holiday emphasizes the importance of aligning oneself with successful individuals and organizations instead of solely chasing personal glory. He suggests that by immersing oneself in the achievements of others, you can channel your ambition in a more productive way. This method of collaboration allows for collective progress rather than solely focusing on individual accolades.

Holiday argues that while it may seem more appealing to seek personal recognition, true effectiveness lies in supporting and lifting others. He advocates for humility and the idea of subordinating one's ego to benefit from the shared success that comes from teamwork and collaboration. In doing so, both parties can move forward together more successfully and meaningfully.