In Michael Wolff's book "Fire and Fury: Inside the Trump White House," the author highlights a widespread consensus among staff in the West Wing regarding Donald Trump's communication strategy. Many insiders believed that his approach to handling media and internal communication was marked by chaos and dysfunction. This sentiment reflects a critical view of how Trump's presidency managed public relations and messaging.

The characterization of Trump as the "media president" indicates a deep intertwining of his administration with media dynamics. Despite his significant engagement with media, the effectiveness and coherence of his communication operations were often brought into question, suggesting a disconnect between intent and execution that influenced public perception and White House functionality.