The book "The Square and the Tower" by Niall Ferguson discusses the evolution of networks and their influence on power dynamics throughout history. In it, Ferguson highlights the rise of digital platforms, particularly Facebook, as significant tools for political engagement and mobilization. He illustrates how these platforms can effectively connect and rally individuals, especially within localized communities that may not be primarily online.

Although the full potential of Facebook as a political mobilization tool was not conclusively shown until the 2010 mid-term elections in the United States, its ability to reach and activate local non-digital networks had already been evident. Ferguson’s analysis underscores the transformative power of social media in shaping political landscapes and fostering community-driven action, marking a substantial shift in how political movements can be organized and executed in the modern era.