To make sense of social epidemics, we must first understand that human communication has its own set of very unusual and counterintuitive rules.
Malcolm Gladwell The Tipping Point: How...
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In "The Tipping Point," Malcolm Gladwell explores the dynamics of social epidemics, emphasizing the importance of understanding the unique and often unexpected patterns of human communication. He argues that these patterns play a crucial role in how ideas, behaviors, and trends spread through populations. The intricate ways in which people connect and share information influence the tipping points that can turn a small trend into a widespread phenomenon.

Gladwell highlights the significance of recognizing these counterintuitive rules of communication to effectively analyze and influence social change. By focusing on the subtle interactions and social networks, he reveals how minor changes can create significant impacts, ultimately shaping the course of cultural movements and public opinion. Understanding these principles allows individuals and organizations to harness the power of social influence more effectively.

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The Tipping Point: How...
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Malcolm Gladwell
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February 11, 2025
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Other quotes in The Tipping Point: How Little Things Can Make a Big Difference

Minor, seemingly insignificant quality-of-life crimes, they said, were Tipping Points for violent crime.
Malcolm Gladwell The Tipping Point: How...
Minor, seemingly insignificant quality-of-life crimes, they said, were Tipping Points for violent crime.
Gosh darn it, Gau said, if you don't try, you'll never succeed. 10.
Malcolm Gladwell The Tipping Point: How...
Gosh darn it, Gau said, if you don't try, you'll never succeed. 10.
To look closely at complex behaviors like smoking or suicide or crime is to appreciate how suggestible we are in the face of what we see and hear, and how acutely sensitive we are to even the smallest details of everyday life. That's why social change is so volatile and so often inexplicable, because it is the nature of all of us to be volatile and inexplicable.
Malcolm Gladwell The Tipping Point: How...
To look closely at complex behaviors like smoking or suicide or crime is to appreciate how suggestible we are in the face of what we see and hear, and how acutely sensitive we are to even the smallest details of everyday life. That's why social change is so volatile and so often inexplicable, because it is the nature of all of us to be volatile and inexplicable.
So what does correlate with brain size? The answer, Dunbar argues, is group size. If you look at any species of primate-at every variety of monkey and ape-the larger their neocortex is, the larger the average size of the groups they live with.
Malcolm Gladwell The Tipping Point: How...
So what does correlate with brain size? The answer, Dunbar argues, is group size. If you look at any species of primate-at every variety of monkey and ape-the larger their neocortex is, the larger the average size of the groups they live with.
My social circle is, in reality, not a circle. It is a pyramid. And at the top of the pyramid is a single person-Jacob-who is responsible for an overwhelming majority of the relationships that constitute my life.
Malcolm Gladwell The Tipping Point: How...
My social circle is, in reality, not a circle. It is a pyramid. And at the top of the pyramid is a single person-Jacob-who is responsible for an overwhelming majority of the relationships that constitute my life.
In the end, Tipping Points are the reaffirmation of the potential for change and the power of intelligent action.
Malcolm Gladwell The Tipping Point: How...
In the end, Tipping Points are the reaffirmation of the potential for change and the power of intelligent action.
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All the things you can talk about in anyone's work are the things that are least important.
Edward Gorey Ascending Peculiarity:...
All the things you can talk about in anyone's work are the things that are least important.
{...} what I wish for Chizalum is the following: that she is full of opinions, and that her opinions stem from a well-informed, humane, and open mind. That she have health and happiness. That she have the life she wants to have.
Chimamanda Ngozi Adichie Dear Ijeawele, or A...
{...} what I wish for Chizalum is the following: that she is full of opinions, and that her opinions stem from a well-informed, humane, and open mind. That she have health and happiness. That she have the life she wants to have.
«In memory of the countless men and women of all creeds, nations, and races who fell victim to the fascist and communist belief in the Inexorable Laws of Historical Destiny.»
Mario Vargas Llosa The call of the tribe
«In memory of the countless men and women of all creeds, nations, and races who fell victim to the fascist and communist belief in the Inexorable Laws of Historical Destiny.»
"That's a huge gamble." "We're long past the time for careful certainty."
Peter F. Hamilton The Evolutionary Void
"That's a huge gamble." "We're long past the time for careful certainty."
When had it become so ingrained in her to apologize whenever she wanted something for herself?
Robin Hobb The Rain Wilds...
When had it become so ingrained in her to apologize whenever she wanted something for herself?
Relationships and marriages are hard enough, but you add war into the mix and small fissures become gaping wounds. No one sees what you're seeing - again that clear-eyed, unbiased thing - except your fellow soldiers. It's like one of those movies where only the hero can see the ghosts and everyone else thinks the hero is crazy.
Harlan Coben Fool Me Once
Relationships and marriages are hard enough, but you add war into the mix and small fissures become gaping wounds. No one sees what you're seeing - again that clear-eyed, unbiased thing - except your fellow soldiers. It's like one of those movies where only the hero can see the ghosts and everyone else thinks the hero is crazy.
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