Trump, in a smart move, picked up his media reputation and relocated it from a hypercritical New York to a more value-free Hollywood, becoming the star of his own reality show, The Apprentice, and embracing a theory that would serve him well during his presidential campaign: in flyover country, there is no greater asset than celebrity. To be famous is to be loved-or at least fawned over.
Trump strategically shifted his media persona from the critical atmosphere of New York to the more favorable environment of Hollywood. By starring in his own reality show, The Apprentice, he was able to cultivate a celebrity status that positioned him favorably in the eyes of the public. This move not only enhanced his personal brand but also demonstrated his understanding of the power of fame in American culture.
Wolff highlights how Trump's celebrity status became a significant asset during his presidential campaign. In regions often overlooked by the political elite, being famous translated to admiration and support, serving as a vital component of his appeal to voters. This embrace of celebrity culture helped Trump connect with audiences who valued recognition and notoriety over traditional political credentials.
