In "Siege: Trump Under Fire," author Michael Wolff illustrates Donald Trump’s distinctive approach to politics, akin to that of a salesman. One observer remarks that Trump tends to concentrate on positive outcomes, often ignoring negative aspects. This trait allows him to present an optimistic facade, appealing to his supporters and maintaining his brand.

Wolff’s portrayal suggests that Trump's ability to filter information and emphasize good news shapes his political persona. This characteristic not only defines his leadership style but also influences how he engages with the public and interacts with the media, showcasing his knack for promotion over traditional political strategies.