Niall Ferguson's book, "The Square and the Tower: Networks and Power, from the Freemasons to Facebook," explores the influence of social networks throughout history. The work examines how these networks, both formal and informal, have shaped power dynamics and societal structures, highlighting the enduring relevance of affiliations and connections in political landscapes.

The author also draws links between historical power players and contemporary figures, like Donald Trump, suggesting that Trump emerged victorious in a realm defined by his unique network of support, referred to as 'Trumpland.' This perspective underscores the significance of understanding the social fabric surrounding influential leaders and how it impacts political outcomes.