In his book "The Innovators," Walter Isaacson emphasizes the importance of maintaining focus as a core element of innovation. He suggests that successful innovators often ground themselves in a central idea or mission, which guides their creative processes and developments. This centrality allows them to navigate challenges and harness their creativity effectively.

Isaacson's perspective highlights that innovation isn't just about random bursts of creativity, but rather a disciplined approach that keeps inventors grounded. By staying centered, innovators can connect their ideas to a broader vision, enhancing their potential to make meaningful contributions to the future.