We are comforted when a person, place, or business is warm and inviting. Making us feel this way increases the likelihood that we will want to learn more, do business with them, or pursue a meaningful interaction.
Feeling welcomed and comfortable by people, places, or businesses fosters a sense of connection and encourages positive interactions. When an environment exudes warmth, it piques our interest and increases our willingness to engage further. This can lead to business relationships or more meaningful social interactions.
Creating an inviting atmosphere enhances the likelihood of pursuing further connections and learning more about the offerings present. As emphasized in Susan C. Young's book, the art of body language plays a crucial role in establishing that positive non-verbal communication, prompting a favorable impact on relationships and experiences.