We called ourselves Mumford & Sons because we liked the idea of an old-fashioned, family-owned store.
This quote reflects a desire to evoke a sense of warmth, tradition, and close-knit community by choosing a name that suggests a family-owned store. It highlights the importance of roots, heritage, and authenticity, qualities that resonate deeply in creative and entrepreneurial endeavors. The analogy to a family-run business emphasizes values such as loyalty, intimacy, and trust, which can foster a strong connection with an audience or customer base. It also illustrates how naming can be a deliberate act to communicate a group's identity and aspirations, blending nostalgia with a sense of genuine care and legacy.
