We're a community of more than a billion people, and the best-selling phones—apart from the iPhone—can sell 10 to 20 million. If we built a phone ourselves, we'd reach only 1 or 2 percent of our users. That wouldn't be very impactful for us. Our goal was to turn as many phones as possible into 'Facebook phones.' That's the purpose of Facebook Home.
This quote reflects Facebook's strategic focus on expanding its ecosystem rather than developing its own hardware. Instead of competing directly with established smartphone manufacturers, Facebook aimed to integrate its services into as many devices as possible, leveraging the massive user base for greater influence and engagement. It highlights a user-centered approach, emphasizing reach and integration over hardware innovation, which can be more effective for social platforms in maintaining widespread connectivity and engagement.
