In Sinclair Lewis's "Main Street," the author reflects on the ironic nature of how individuals often create elaborate and complex names for their rivals. This observation touches on the human tendency to craft intricate labels as a way to elevate one's own status while diminishing that of others. It highlights the competitive spirit present in society, especially in terms of financial aspirations.

Lewis implies that this practice serves as a defense mechanism, allowing people to justify their desire to obtain resources—symbolized by the "holy dollars"—by portraying their opponents in a negative light. This commentary reveals the underlying motivations behind social interactions and economic competition, emphasizing the lengths to which individuals will go to protect their interests.