What I tell founders is not to sweat the business model too much at first. The most important task at first is to build something people want. If you don't do that, it won't matter how clever your business model is.
Understanding the essence of starting a successful venture often hinges on building a product or service that resonates with real customer needs. Too many entrepreneurs become preoccupied with perfecting their business models early on, believing that a clever financial structure or innovative monetization strategy will eventually carry the venture through. However, this perspective can lead to stagnation or misdirected efforts, especially if the fundamental offering does not satisfy a genuine demand. The critical first step is to focus on creating something that people truly want—this involves engaging with potential users, understanding their problems, and iterating the product based on real feedback. Once the core offering proves valuable and desirable, shaping an appropriate business model becomes significantly more straightforward because it is built upon actual customer preferences and behaviors. This approach minimizes wasted resources on elaborate plans that might not align with market needs. It is a reminder that customer validation is paramount; without it, even the most innovative models can falter. Fast iteration, listening to users, and refining the product to meet their needs set a strong foundation for sustainable growth. Keeping this principle in mind can help founders avoid common pitfalls and develop ventures that are both worthwhile and viable in the long run.
---Paul Graham---