The quote from Susan C. Young's book, "The Art of Being," emphasizes the importance of passion in business interactions. When employees, teams, or entire companies genuinely believe in their products and services, it creates a strong impression on potential customers. This enthusiasm can influence purchasing decisions, as people often prefer to support businesses that are invested in what they offer.

Young’s assertion suggests that passion and authenticity are key factors in establishing trust and rapport between businesses and consumers. When businesses exhibit a deep commitment to their offerings, it resonates with customers who appreciate the value of enthusiasm and dedication. This dynamic can ultimately lead to a stronger customer relationship and loyalty.