In "Fear and Loathing on the Campaign Trail '72," Hunter S. Thompson explores the chaotic and bizarre nature of political campaigns, particularly during the tumultuous year of 1972. He portrays the political landscape as a surreal and unpredictable terrain where traditional norms break down, leading to turbulent dynamics and strange occurrences.

The quote "When the going gets weird, the weird turn professional" encapsulates the idea that in times of chaos, those who thrive often embrace unconventional approaches. Thompson's observation highlights how individuals who are adaptable and eccentric can navigate and even excel in unpredictable environments, turning their peculiarities into strengths amidst the madness of political life.