In her book, "The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact," Susan C. Young emphasizes the importance of periodically reassessing your brand. She encourages readers to take a step back and reflect on their current relevance in the marketplace, suggesting that individuals and organizations should not shy away from making necessary changes.

Young introduces her 3-step formula for revitalization, which includes reviewing current practices, redoing ineffective strategies, and renewing commitments to core values. By applying this RE3 approach, individuals can create opportunities for growth and positive change in their branding efforts, ultimately leading to a more impactful presence.