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Brian E Boyd
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Social Media for the Executive
It is far better to have 10,000 Facebook friends who are in the same category or aligned with your values or a common inter- est than 100,000 random robot followers from around the world.
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Brian E Boyd
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Social Media for the Executive
Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.
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Brian E Boyd
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Social Media for the Executive
Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.
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Brian E Boyd
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Social Media for the Executive
For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big {halfway will not do}, and do it better than most, right from the start.
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Brian E Boyd
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Social Media for the Executive
Social media takes time and careful, strategic thought. It doesn't happen by accident."
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Chris Murray
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Selling with EASE: The Four
The commitment gap is the massive distance between "yes" and "maybe
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Chris Murray
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Selling with EASE: The Four
The ability to close sales effectively has never been confined to the last few moments of the conversation.
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Chris Murray
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Selling with EASE: The Four
If customers don't trust you to help them at the beginning of the sales process, they certainly won't trust you with their money at the end of it.
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Chris Murray
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Selling with EASE: The Four
Earning the Right is a commitment to be the sales professional that your customer really needs
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Chris Murray
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Selling with EASE: The Four
Why do customers {and that includes you and me} find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?
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Chris Murray
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Selling with EASE: The Four
Customers get exactly what they need, while you hit your sales targets and become incredibly successful – fair deal.
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Chris Murray
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Selling with EASE: The Four
Great selling involves helping people to make great buying decisions.
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