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buying-decision-quote
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Chris Murray
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Selling with EASE: The Four
Ignore the people who say that the sales industry needs to become professionalised: it already has.
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Chris Murray
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Selling with EASE: The Four
For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.
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Chris Murray
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Selling with EASE: The Four
If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.
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Chris Murray
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Selling with EASE: The Four
Salespeople need to "Earn the right" to become suppliers more than they ever did before.
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Chris Murray
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Selling with EASE: The Four
I can't and won't promise you magic sales fairy dust or the Jedi Mind Trick for salespeople – they simply don't exist.
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Chris Murray
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Selling with EASE: The Four
When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you'll already be at capacity
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Chris Murray
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Selling with EASE: The Four
We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.
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Chris Murray
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Selling with EASE: The Four
We all desperately need brilliant sales professionals far more than ever before – to help us, guide us, keep us informed and stop us from making diabolically stupid buying decisions.
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Chris Murray
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Selling with EASE: The Four
If what you sell doesn't help me then why are you knocking on my door?
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Chris Murray
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Selling with EASE: The Four
Remember: when you walk into a DIY store to buy a drill, you don't want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.
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Chris Murray
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Selling with EASE: The Four
We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.
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Chris Murray
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Selling with EASE: The Four
Salespeople who think that it's all about price aren't required: If it can be sold on the internet at the lowest price, you can take the huge cost of a sales team out of the equation.
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