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Category: marketing
Quotes of Category: marketing
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  1. Michael Connelly _ The Narrows

    The gravel road widened into a large turnaround where three similar looking and designed brothels sat waiting for customers. They were called Sheila's Front Porch, Tawny's High Five Ranch and Miss Delilah's House of Holies."Nice," Rachel said as we surveyed the scene. "why are these places always named after women -- as if women actually own them?""You got me. I guess Mister Dave's House of Holies wouldn't go over so well with the guys."Rachel smiled."You're right. I guess it's a shrewd move. Name a place of female degradation and slavery after a female and it doesn't sound so bad, does it? It's packaging.
    book-quotewomenslaverydegradation

  2. Alain de Botton _ The Pleasures and Sorrows of

    Partially undermining the manufacturer's ability to assert that its work constituted a meaningful contribution to mankind was the frivolous way in which it went about marketing its products. Grief was the only rational response to the news that an employee had spent three months devising a supermarket promotion based on an offer of free stickers of cartoon characters called the Fimbles. Why had the grown-ups so churlishly abdicated their responsibilities? Were there not more important ambitions to be met before Death showed himself on the horizon in his hooded black cloak, his scythe slung over his shoulder?
    book-quotedeathmeaningwork

  3. Paul Collins _ Sixpence House: Lost in a Town

    If a book cover has raised lettering, metallic lettering, or raised metallic lettering, then it is telling the reader: To readers who do not care for such things, this lettering tells them:
    book-quotemarketing

  4. Colson Whitehead _ Apex Hides the Hurt

    Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising--the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last.
    book-quotenaturemarketing

  5. Michael Pollan _ In Defense of Food: An Eater's

    The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.
    book-quotefoodmarketing

  6. Harry G. Frankfurt _ On Bullshit

    When we characterize talk as hot air, we mean that what comes out of the speaker's mouth is only that. It is mere vapor. His speech is empty, without substance or content. His use of language, accordingly, does not contribute to the purpose it purports to serve. No more information is communicated than if the speaker had merely exhaled. There are similarities between hot air and excrement, incidentally, which make hot air seem an especially suitable equivalent for bullshit. Just as hot air is speech that has been emptied of all informative content, so excrement is matter from which everything nutritive has been removed. Excrement may be regarded as the corpse of nourishment, what remains when the vital elements in food have been exhausted. {…} In any event, it cannot serve the purposes of sustenance, any more than hot air can serve those of communication.
    book-quotetruthphilosophyreality

  7. Harry G. Frankfurt _ On Bullshit

    The notion of carefully wrought bullshit involves, then, a certain innerstrain. Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim. It is this selflessness that, in connection with bullshit, strikes us as inapposite. But in fact it is not out of the question at all. The realms of advertising and of public relations, and the nowadays closely related realm of politics, are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who - with the help of advanced and demanding techniques of market research, of public opinion polling, of psychological testing, and so forth - dedicate themselves tirelessly to getting every word and image they produce exactly right.
    book-quotepoliticsmarketingcraftsmanship

  8. Jeffrey Archer _ As the Crow Flies

    يجب أن تعرض منتجاتك لا أن تبقى على أمل أن يراها الزبائن مصادفة
    book-quotemarketing

  9. Margaret Atwood _ Der blinde Mörder

    A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into being?
    book-quotereligionphilosophymarketing

  10. Brian E Boyd _ Social Media for the Executive

    Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.
    book-quotebusiness-adviceexecutivefacebook

  11. Brian E Boyd _ Social Media for the Executive

    Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.
    book-quotebusiness-advicebusinessexecutive

  12. Brian E Boyd _ Social Media for the Executive

    For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big {halfway will not do}, and do it better than most, right from the start.
    book-quotebusiness-advicebusinessexecutive
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